Cut through the clutter.
Tom and Becky don’t spend much on advertising. Their business thrives on word of mouth.
Turns out it’s online word of mouth (aka social media) that’s catching attention today. Surveys show that 57% trust peers for product or service information. Only 13% trust advertisers and marketers.
56% of ages 33-64 share their trust/distrust on the web. 63% ages 25-34.
91% buy from trusted companies. 77% refuse to buy from distrusted companies.
Banner ads have an average 0.1 click through rate. Facebook fan page announcements have an average 6.5% click through rate.
Twitter had 75 million users, January 2010
Facebook has 350 million users worldwide.
Will your company cut through the clutter to be a trusted source of products and services?
Paul Carter, ClickBasics
Hi. I’m Paul Carter.
My business is ClickBasics Internet Marketing, one of a growing number of companies approaching marketing very differently. I help business people understand how the internet is changing the rules of engagement with customers.
- Read my blog to see what’s changing and why.
- Attend my workshops to apply the new rules to your business
- Request an evaluation to measure your marketing performance, and get recommendations for improvement.
Founded in 2001, I created ClickBasics to help companies focus on what they need to attend to in today’s marketing world, and not leave money on the table. For example, today companies grow by engaging customers in conversation. Listening to customers on the internet is crucial, so you can talk about your products and services in terms that solve their problems and/or build value for them. So, I built a blog, trainings, and services to help you do just that. During the 10 years that I managed Kripalu’s website, online sales grew by over 800%. Today, my mission and my passion is to take the knowledge, experience, inspiration from that work, apply it to the ever changing landscape of the internet, and make it pay off for you as I have for others. SEM (Search engine marketing), SEO (search engine optimization), PPC (pay-per-click advertising), SMM (social media marketing)…
What internet marketing strategies will grow your business?
Check out my blog, workshops, and services. Questions? I’d love to hear from you. Paul Carter, ClickBasics
