Online marketing with Paul Carter, ClickBasics

Grow your own business online

The most important thing I have learned about growing a business online is that it’s the concept of internet marketing as an organic whole that matters, and a website is just a small part of it.
–Paul Carter, ClickBasics

The organic whole

Clickbasics’ mission is to help you grow your business as part of an organic internet marketing process.

You may be just starting out marketing your business, or improving your website return on investment. Either way, aside from growing your own veggies, growing an online presence may be one of the most important investments you will ever make. Given all the tools available, it can be equally overwhelming.

ClickBasics is committed to helping you engage with and convert your ideal prospects into your business promoters. With professionalism and loyalty, ClickBasics will do everything possible to meet your business goals, and make the process as simple and easy as it can be.

What clients value about Paul Carter, d.b.a. ClickBasics

The basics of laying the foundation before going further with websites and social media.
—Kim Berber, Animal Life Publications and Animal Laughter Studio

Expanded and informed my understanding of online marketing.
—Catherine Folkers, Advanced Integrative Therapy

I feel more empowered to use internet marketing tools.
–Mary Cinque, New England Security Center

Intro to possibilities of the internet in a simple and enthusiastic presentation!
—Carla, Workshop participant

Paul Carter makes a technical analysis of web site use comprehensible and usable for a non technical audience. He offers a lot of information in a manageable, understandable format. Anyone with a website can learn from his presentation and start thinking of ways to improve the way that they communicate with their customers.
-Steve Fogel, Program Director at Berkshire Enterprises/Berkshire Community College

You generously shared information that was rational, practical, and very smart. I learned some things I can use right away, and that is the mark of a successful workshop”
-Jerry Posner, The Posner Group

Helped in thinking about how to make my website do what I want.
—Dr. Margaret Carlough Light Touch Chiropractic Center

Understanding that it is important to know the business and the buyer before mailing or creating strategy.
—Mel Maliki Sterling Silver Jewelry

Learning how to use analytics to measure success/failure of site.
—Workshop participant

Learning what I didn’t know, the details of SEO, Paths, website strategy (detailed).
—Tonio Palmer Wharton Fellows Program & Independent Consultant

Getting more specific ideas & examples of how & why all of the steps work.
—Mollie Toole, Director of Sales and Marketing Yankee Inn

The handout worksheet helped me to individualize course content in real time.
—Paula DeLaurentis, Web Designer/Consultant

Clear goals.
—Joanne Deutch Funding The Arts

Steps to building business.
—Jessica Lesure Charles Phykitt Insurance Agency

Thought provoking.
—Justin Lowery Independent Web Designer/Consultant

Orderliness and conciseness of material.
—Maggie, Nutritional Educator

Process suggestions.
—Will Ryan The Joyful Diabetic

The whole presentation.
—Paul Ambrose, Workshop participant

Overview of marketing on the internet and change.
—Marie Jackson LivingThePower.com, Workshops on Conscious Evolution

Paul is a pleasure to work with. He has a disciplined, methodical approach that keeps projects well managed and moving forward. He’s open-minded and keeps up on what’s current in Web site technology, always striving for industry ’best practices.’ I whole heartedly recommend speaking to Paul about your Web needs.
—Tom Rocco, Vice President, Marketing and Communications Kripalu Center for Yoga and Health

Paul gets it. He understands the interactive space, the importance of user-centered design and the overall customer lifecycle, as it relates to online marketing and sales.
—Rick Machanic, CEO Tag New Media

Paul demonstrates a broad knowledge of web programming and operations, and understands the business behind it as well. His patience, attention to detail, and positive attitude make working with Paul a pleasure.
—Dave Winzler, Director, Microseeds LLC

It has been six years since you created our web site, and our club has benefited greatly from it. Attendance at our events is greatly attributed to the web site in getting the details to our members and the general public.
—Harvey Waller, President, Colonial Carriage and Driving Society

One of my tasks was to get a website up. I knew nothing about how to do that, until Paul came along. In 3 months we had our site up and running!.
—Eileen Quinn, Administrative Coordinator, Women’s Interfaith Institute in the Berkshires

I am NOT inclined to do anything on the internet. I miss my old Olympia typewriter! But Paul has been incredibly kind and mercifully gentle with my slow ability to learn web speak. Step by step he has guided me with his ClickBasics design, and step by step I have been learning. Every time I make my very own changes to my website I feel like Einstein!.
—Megha Nancy Buttenheim, Kripalu Senior Faculty Member and Director of Let Your Yoga Dance

You have made it possible for me to have a visitor friendly and manageable site. I recently attended a Marketing On-Line workshop which demonstrated just how good my site is. You have spent the time and had the patience to teach me to manage the content of the site, to size and place images, to make new pages and list product pages for viewing by using programs you designed. You also taught me basics about marketing, goals and keeping account of statistics, all of which have made my own efforts more productive.
—Elsa Karr, Fiber Artist Elsa K. Fiber Arts