Choice is good, but too many choices can be bad. Visitors to your website quickly compare and choose from a few well-constructed links, but get frustrated and rapidly abandon pages with too many choices. Continue reading
Monthly Archives: August 2009
Website goals
Based on your business goals and your ideal customer or customer types, what will success look like on your website? Define your website goals to measure your success in terms of “conversions.” Continue reading
Ideal Customer Worksheet
Who is your ideal customer? If you are going to say “small business owners,” think again.
Online Business Goals Worksheet
The Online Business Goals Worksheet focuses your website on business results.
It defines your business goals in specific, measurable terms, for a period of 3-5 years from the past and into the future. It calculates the goals, leads, and sales required to meet these goals.
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How to make a website that works – Part 2
This is part 2 of a two part post on how to make a website that works. In part 1 we discussed “High Level” planning. In this part we discuss implementing that plan and marketing the website. Continue reading
How to make a website that works – Part 1
Everybody likes a website that looks terrific. Unfortunately, that’s not what makes a website work. A website that works does more than just look terrific. It… Continue reading