When you have a meal, it’s nice to know you are getting flavor, nutrition, and enjoyment. When you spend money on internet marketing, it’s nice to know you are getting back something to move your business forward. Continue reading →

An effective keyword strategy starts with seed list of about six words. These are words that seem to you will bring traffic. However, what seems reasonable to you, will not always be what makes sense to the people you want to find you. You can test your list by using one of the following keyword research tools.

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When I started building websites, I used the traditional and still dominant marketing model known as The Marketing Mix. This model considers four factors aimed at a target market. The four factors are product, price, place, and promotion. The assumption is that if each of these ingredients are correct, the marketing activity will more likely hit the bulls eye. This model worked extremely well in mass media like print, radio, and broadcast TV. Continue reading →

If you’re like most small businesses or entrepreneurs, you’d like to drive traffic to your Web site. There’s a right way, and a wrong way. The wrong way is to drive ever more traffic to your to your site, whether or not people want to be there, want to buy what you’re selling, or appreciate what you do. This kind of marketing is rampant on the internet. And it won’t increase anything for you except a high number of people who arrive on your site and bounce, that is, leave immediately without clicking further into your site. Continue reading →