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YouTubeIf you still think in terms of your “target market,” you may have some recovery to do before you can use the new world of social media effectively. That’s my story, and I’m sticking to it. Continue reading
About Paul Calhoun Carter
I believe you can make a living doing what you love on the web.
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Internet marketing: A change in strategy
If you’re a marketer like me, the phrase “Get the word out!” still slips from your mouth. Habits like this are hard to break. In the first part of this article, we considered a whole new mindset made necessary by a huge shift brought on by the Internet, a shift from business controlled to consumer controlled marketing. Continue reading
Internet marketing: A change of mindset
When I was a kid, little did I know I was a target. Continue reading
Website set up
Setting up a website that really works depends on getting two things correct right at the beginning: your address and your home. Continue reading
Facebook allows more flexibility for organzations
On June 11, 2010 Facebook Pages fan page announced
Facebook Pages admins can remove other admins (now including the page creator) by following these steps:
1. Click the “Edit Page” link below the Page’s photo.
2. On the right hand side, click the “Remove admin” link in the Admin section to remove selected admins. Continue reading
Is your organization’s Facebook account in violation of their terms of service?
(Please see my comment below, which changes everthing! New post coming soon.)
You’re trying your very best to manage a Facebook presence for your organization. Does one of these scenarios sound familiar? Continue reading
How to build an online listening station
We have two ears and one mouth so that we can listen twice as much as we speak. Continue reading
What’s your net promoter score?
The key to business growth from social media is the online talk that stems from actual, delightful experiences of your customers. A tool called the Net Promotor Score can tell you how likely this is to happen. Developed by Fred Reicheld, here’s how it works: Continue reading
Search engine optimization basics
Search Engine Optimization, or SEO, isn’t rocket science! Although it can feel complicated at times, the aim is simply to ensure that your website is presented in the way search engines and ultimately your visitors will like. Continue reading
What’s the fastest way to grow your business today?
Well, the jury is still out, but we have clues.
Consider the phenomenal growth in the use of web tools like Google, Facebook, LinkedIn, Twitter. This is a sign that customers are finding a solution to information overload by actively going after the information we want rather than just being the passive recipients of messages targeted at us by marketers. Continue reading