If you still think in terms of your “target market,” you may have some recovery to do before you can use the new world of social media effectively. That’s my story, and I’m sticking to it. Continue reading →

On June 11, 2010 Facebook Pages fan page announced

Facebook Pages admins can remove other admins (now including the page creator) by following these steps:
1. Click the “Edit Page” link below the Page’s photo.
2. On the right hand side, click the “Remove admin” link in the Admin section to remove selected admins. Continue reading →

(Please see my comment below, which changes everthing! New post coming soon.)

You’re trying your very best to manage a Facebook presence for your organization. Does one of these scenarios sound familiar? Continue reading →

We have two ears and one mouth so that we can listen twice as much as we speak. Continue reading →

The key to business growth from social media is the online talk that stems from actual, delightful experiences of your customers. A tool called the Net Promotor Score can tell you how likely this is to happen. Developed by Fred Reicheld, here’s how it works: Continue reading →