Choice is good, but too many choices can be bad. Visitors to your website quickly compare and choose from a few well-constructed links, but get frustrated and rapidly abandon pages with too many choices. Continue reading
Category Archives: Website audit
Website goals
Based on your business goals and your ideal customer or customer types, what will success look like on your website? Define your website goals to measure your success in terms of “conversions.” Continue reading
Ideal Customer Worksheet
Who is your ideal customer? If you are going to say “small business owners,” think again.
Online Business Goals Worksheet
The Online Business Goals Worksheet focuses your website on business results.
It defines your business goals in specific, measurable terms, for a period of 3-5 years from the past and into the future. It calculates the goals, leads, and sales required to meet these goals.
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