ClickBasics with Paul Carter

Online marketing from your authentic self

How to set up your one-hour daily marketing success ritual

Here’s why you need a daily marketing success ritual.

ChecklistWe all think we’re smarter and more accurate than we really are, so we don’t test our assumptions about our customers in the real world. One hour invested in researching saves from 10 to 100 hours of wasted time. So start talking to prospects and customers today and every day about what they want, which needs they have that aren’t being met, and what to include in your products and services.

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RSS Feed: What is it?

rss feedAn RSS feed is a feature you can add to your website, so that visitors who subscribe are notified every time your website is updated.  RSS, stands for Real Simple Syndication. You can recognize an RSS feed by the commonly used symbol to the right.

Why is an RSS feed a good thing?

  • Customer Bottom Line: Subscribing to feeds makes it possible for consumers to keep up with a large amount of online content in a very short time.
  • Website Owner Bottom Line: Feeds permit instant distribution of content and the ability to make it subscribable.

RSS is mainly used for blogs, because they are updated so often. Your visitors who are familiar with RSS will click on the RSS feed symbol and sign up to be notified every time you add a new post to your blog.

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5 Basics of a Successful Internet Marketing Strategy

Buyer behaviorThe challenges to internet marketing success today are different from ten years ago. Why? Because buyer behavior has changed. People trust traditional marketing messages less, and are much more involved in the buying process than they used to be. For example, the average car buyer spends four hours or more researching cars on the internet before they even venture into a dealership.

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Top 10 Marketing Tools for your Online Business Website

Does your website really mean business? Are you getting the traffic you want? Does it send you qualified leads? How is your percentage of online sales growing?

Tools for online business websitesHow do you choose among the vast and ever growing array of online marketing tools to give your online business website a boost? Here is the top 10 list of tools I recommend for the participants in my internet marketing workshops. If you set these up, and use them effectively, you will be far ahead of the game.

Search Engine Optimization – Web Directories

After optimizing your web page, so it is easily found by search engines, you still need to do another part of search engine optimization to demonstrate that others aside from you think your page is important. You want your page to have page authority, so search engines will rank your page higher in their search results. And you get that authority in the eyes of Google and an other Search Engines when other websites relevant to your subject area link to your website giving you domain authority. There are several ways of getting these links. Here we talk about…