Challenge: Increase traffic

The original Kripalu website (sorry, images unavailable) was primarily about products and services, and difficult to maintain. The first challenge was to create a site with which prospects could identify, and find content that is important to them. The second was to build the site that is easy for non-technical users to maintain.

Solution: Redevelop www.kripalu.org, and create content to attract qualified visitors. Make a look and feel where website visitors can identify themselves, and meet their needs. In a ten year period, registrations increased by 800%.  (The website was redeveloped by Paul Carter of ClickBasics when he was Kripalu’s Web Manager. Currently ClickBasics is  developing strategy for and implementing Kripalu’s social media presence on Facebook and Twitter.)

Challenge: Increase Leads

The Yankee Inn website was experiencing fewer and fewer visitors and generating very few leads. The site was cumbersome to update, and there was no way to create a lead generation program without paying website developers to build custom web features.

Solution: Develop a comprehensive internet marketing strategy, and redevelop www.yankeeinn.com accordingly. Customer profiles showed the need for  content like  Things to do with kids in the Berkshires. So  such content is made available for families to download, as part of a lead generation strategy. Additional useful information is provided periodically by a newsletter lead follow up program.

Challenge: Increase sales

ElsaKarFiberArts was languishing for lack of visitors, leads, and sales. Sales from craft shows were slim, and hardly worth the effort required to prepare for, set up, and follow through. The website had limited options for product display and e-Commerce.

Solution: Create a website with a flexible, yet plain layout to feature the color rich artwork with no distractions. Install a robust e-Commerce shopping cart system that integrates automatically with PayPal, and allows customers to log into their own account. www.elsakarrfiberarts.com

Other solutions:

• Center for Preventive and Cosmetic Dentistry
• Church on the Hill, Lenox
• Colonial Carriage and Driving Society
• Federal House Inn
• Jay Rhind Builders
• MyLifeInCollege
• Tri-Town Rotary
• Womens Interfaith Institute in the Berkshires
• YogaPaint