May 272010

Facebook(Please see my comment below, which changes everthing! New post coming soon.)

You’re trying your very best to manage a Facebook presence for your organization. Does one of these scenarios sound familiar?

Personal Account/Fan Page

Your account was set up correctly according to Facebook terms of service. You started with a personal account in the name of a real person, and added a fan page for the organization. However, you worry that that there might not be adequate separation between the personal and business information. Or, the person behind the personal account has left or might leave the organization.

Bogus Personal Account

Or, from the beginning, you wanted to keep personal and business separate.  So you set up a personal account with a bogus name (First name = “My,” Last name = “Company”). Then you read the Facebook terms of service.

Facebook users provide their real names and information… You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission… You will not create more than one personal profile…If we disable your account, you will not create another one without our permission.

Now you’re worried that your account could be shut down for violation of Facebook’s rules. Apparently, it has happened–losing friends and fans in the process! Plus, you know you’d be more authentic/transparent when you post under your personal name, not in the name of your organization.

Facebook Business Account

Or you considered Facebook’s business account option, until you learned that you will not be able to…

…view the profiles of users on the site or other content on the site that does not live on the Pages (you) administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.

Facebook Community Page

Or you may have tried to establish a link from your personal account info page to your organization as your place of work. You ended up with a Facebook “community page,” and now you’re being asked to “…suggest…the official site.”

Least worst option

If what started out as a neat little project has turned into a nightmare, you’re not alone. Confusion abounds. After spending considerable time digging through pages, blogs, and discussions, I conclude that the perfect option may not be in sight. So the question becomes, what is the least worst option?

For me, it’s the Personal Account/Fan Page. That’s because I’m a solopreneur, and therefore have no issues about me leaving the organization in the short term. However, who knows what I may choose to do in the future? And so far, I have not had a problem with personal profile and fan page information mixing.

What’s your least worse option? Thoughts? Suggestions?

 May 27, 2010  Posted by at 8:02 pm Social Media

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