Ideal Customer

entrepreneurial_org Who is your ideal customer? If you are going to say “small business owners,” think again. “Small business owners” is a population, not an ideal customer.

Choose your customers.

The key to a successful business is truly connecting with the ideal customers for the service or product you offer. The process starts by doing what you love. The next step is to find the folks who love what you do.

How do you do that?

Use the following items to score your website on a scale from 1-10 for addressing your ideal customer. If you like your answer, give yourself the number of points listed after each. Include your own questions, if you like.

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Past Customers
Make a list of the people who have already loved what business-like thing you love doing for them. (two points)

Ideal Customers
Narrow your list to those who meets the following test. (two points)

Part of a group.
They talk to each other and ask what works.
They want to be better . . . to keep up with the folks at the front of the group.
They have money and the potential to make more.
They have a problem or opportunity you can address.
They care about a solution.

Common Characteristics (two points)

Common Behaviors (two points)

Key words/phrases
Make a list of six key words and/or key phrases you think they are most likely to use in a web search to find what you do. Think of the keywords they would use, not that you'd like them to use. Separate the keywords by commas. (two points)

Your Name (required)

Your Email (required)

Website Address
Ex: www.yourcompany.com

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